Social Media is Now!
Whether you agree with it or not. Much of the Real Estate market has moved online. What used to be an industry that depended on cold calling and traditional marketing, has now moved to an industry that relies heavily on social media marketing.
In this technology-driven age, its crucial for home sellers and agents to remain active on social media in order to nurture clients/future clientele into being their first port of call.
Facebook, Instagram, YouTube, Twitter, Google Plus, Linked in are all giants in the industry, with Millions of users using social media platforms daily. No matter the profession, Real Estate or not Social media is now.
All at the touch of a button…
Social Media Revolution
Imagine being able to show detailed listing information to anyone you desire within a certain kilometre radius. While this would be impossible to execute in person, Facebooks ability to target posts ads to your core demographics and elite. Facebooks unique top of the line analytic will also give you that edge to excel performance on your companies next post. Another strong tool In Social media is Instagram, its ability to receive instant feedback on property and neighbourhood photos. This is great for experimenting with different hashtags, captions or photography styles. You’ll know right away whether that upload is a hit with your intended audience. Currently, Instagram is the fastest growing social media platform, with 800 million monthly users. Make sure to max out your hashtags (Instagram’s current limit is 30 for each post), to tap into that ever-expanding community. And invite people to join in a conversation by including questions in the photo’s captions, it’s great for staying relevant in a community saturated with content.